Branding and consulting
GLOBEXCO is an international trading company based in Italy. They offer international shipment and consulting services. The goal was to develop a trustable and strong brand identity that best reflects their business strengths. The colour palette choice was constrained by the two colours used in their services.
Since importing and exporting has two directions, Ben illustrated the logo with two arrows made with boxes which represent packages in transit. Blue and golden yellow colours were used to represent exporting (blue) and importing (golden yellow). The golden colour implies money and valuable commodity, and the rich blue colour indicates strong and great quality goods.