GLOBEXCO is an international trading company based in Italy. They offer international shipment and consulting services.
Branding and consulting
The goal was to develop a trustable and strong brand identity which reflects their business. The colour palette choice should be limited to two colours related to their services.
Since Importing and exporting has two directions, I illustrated the logo as a box which is to represent the packaging that GLOBEXCO works with. Blue and golden yellow colours were used to represent exporting (blue) and importing (golden yellow). The golden colour means money and valuable commodity, and the rich blue colour indicates strong and great goods.