Branding and consulting
ARASH AFSHARI is a new jewelry brand founded in Miami. They represent world class luxury in fine jewelry. The goal was to design a unique world class logo and logotype for their brand to represent the quality of their precious products. As a result of researching, studying and comparing potential competitors, I decided to represent the basic shape of circle with letter ‘A’ inside. The circle was chosen because most of the body parts that we accessorize with jewelry are circular shaped. The characteristic of letter ‘A’ was designed for both Classic and Modern representation of the products of ARASH AFSHARI.