ARASH AFSHARI is a new jewelry brand founded in Miami. They represent world class luxury in fine jewelry.
Branding and consulting
The goal was to design a unique world class logo and logotype for their brand to represent the quality of their precious products. As result of researching, studying and comparing potential competitors, I decided to represent the basic shape of circle with letter A inside. The circle was chosen because most of the body parts that we accessorize with jewelry are circular shaped. The characteristic of letter A was designed for both Classic and Modern representation of the products of ARASH AFSHARI.