Brand Identity and consulting
HIGHPACER is an international trading company that imports and exports food commodities. They offer over 7 years of experience in domestic and international distribution and provide exceptional service.
What makes them different from their competitors is that they offer expert timing and transportation scheduling like none other.
The company needed a high-end brand identity and collaterals for marketing and advertising.
The custom wordmark gives HIGHPACER not just a, but also voices the integral qualities of HIGHPACER. The circles represent different times as well as origin and destination of transits. The two white lines artistically embody the letter ‘H’ to show the shortest directions. The lines designed in bold are intended to show the strength of the company. The bold letter ‘H’ designed with serifs demonstrate the company's knowledge about the history of various locations on which they are working.