Brand Identity and label design
Elixar is a Canadian brand based in Calgary. They make and sell e-liquids with different flavours.
To design Elixar brand identity and its labels, Ben had competitive research and analysis to see who their main competitors were and what their customers like to see and have.
The colour palette for the lettermark is primarily black and white to off set the colourful art, but a supporting secondary colour palette was also developed for the different labels and flavours.