Brand Identity and UI
Microwebsites is a brand that offers user-friendly and clean web templates to new firms that need a simple and digestible website.
Microwebsites needed a welcoming and strong brand identity that catches eyes easily. By working closely with the Microwebsites team to understand the organization’s interests through collaborative workshops, Ben designed a robust and crafted brand identity that is appealing to their customers.
The defining feature of Microwebsites logo is its distinctive little dot on the ‘I’, which looks like an eyeball and represents the micro. The designed dot is used as a mark and an icon.
The colour palette features a particular steel blue and grey, balanced with black and white.