Brand identity and packaging for a Canadian company that makes various e-liquid flavours.
E-LIXIR, a Canadian brand dedicated to aiding individuals in quitting traditional cigarettes, embarked on an ambitious endeavor to revamp its visual identity and expand its presence in the competitive e-liquid market. Recognizing the pivotal role of a captivating brand image in attracting consumers and driving business success, E-LIXIR enlisted the expertise of Ben to lead a revitalization journey.